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Guy Kawasaki - 2. Don't Write a Mission Statement, Write a Mantra

Wed, 02/07/2008 - 10:15 — geewaq

Kawasaki talks about how mission statements, while touted as necessary for any company, often is not representative of the true meaning of the company. Instead, a mantra is shorter and captures the essence of the organization.

Source : http://edcorner.stanford.edu

- Lintas Berita :

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